City of Mount Gambier
‘Unfill Our Landfill’ creative platform & ‘Irritable Bin Syndrome’ social videos

Looking to educate its population in better waste habits, including this new thing called FOGO, we created ‘Unfill Our Landfill’ — a platform for the city to speak to its residents about all things waste. This began with educational stickers and multiple direct mailers to residents.

Then to bring the message home, we coined ‘Irritable Bin Syndrome’ to educate residents on the importance of using three bins instead of two. Filmed in my backyard.

33+ tonnes of food waste diverted from landfill since 2021

Role: Creative / Copywriter
Agency: Paper Moose
Art Directors: Reese Geronimo, Katie McIntyre
Director: Harrison Woodhead
Designer: Georgie Shillington
Creative Director: Kate Holdsworth
Executive Creative Director: Nick Hunter