J Farren-Price – 3x Print Ad

J Farren-Price is a jewellery store on Castlereagh Street in Sydney. They had some rings to sell – one of which was worth over a million dollars, with the others priced at serious six figures. We developed three print ads to appear in boutique magazines in Australia and China, including Vogue, AFR Magazine, Qantas Magazine and Voyeur.

Role: Copywriter
Agency: Apparent
Art Director: Grace Hamilton
Creative Director: Hamish Grieve

Headline:
Exceed expectations

First ad:
The 10-carat 'Crown of Castlereagh' is set in platinum gold with a 108-diamond entourage. It's a piece as unique as its bearer; an affirmation of identity.

Left ad:
There's nothing quite like an Argyle diamond. An incredibly rare fancy intense pink stone from Western Australia, it's one-in-a-million... just like its bearer.

Right ad:
A 5-carat love note with companion earrings. Set in platinum with a 1.28-carat procession, the ring perfectly complements the 2-carat oval-cut diamond earrings for a look that says everything.