Mitti
Platform explainer + social assets

In the first creative work for Mitti post-rebrand from SafetyCulture, I to develop a video to explain the product at a medium-high level. Tech platform explainers vary from utterly dull to fun and entertaining, we adopted the latter as our approach. Let’s get a beer and I can tell you about the budget and timeline.

Role: Creative Director, Director, Props, Wardrobe
Nicholas McCarthy: Script writer
DOP: Matthew Jeppsen
Motion Desing: Alex Verlan
Editor: Amy Prideaux
Producer: Allegra Short
Product Manager: Angela Wozniak