SafetyCulture (now Mitti)
Assorted projects as Creative Lead

In SafetyCulture’s first ever creative hire, I wear many hats (which suits me because I don’t have any hair). Creative. Lead Brand Writer. Creative Director. Brand Strategist. Producer. Director. Hand-holder. Even wardrobe!

2026 Australian Open sponsorship TVC

Sponsorship content with Shane Van Gisbergen & Ross Chastain (Trackhouse Racing/NASCAR)

Sponsorship content with Shane Van Gisbergen & Ross Chastain (Trackhouse Racing/NASCAR)

Sponsorship content with Shane Van Gisbergen & Ross Chastain (Trackhouse Racing/NASCAR)

The UK’s tallest billboard

2026 Australian Open print ad

Australian Open 2026 sponsorship platform

Halloween fun to promote a research report on social

‘Next’ product launch video event 2025 — 45 minutes

This TVC was delivered from script to screen in 6 days.

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Patagonia