Plotlogic
Brand platform + Rebrand

Plotlogic uses a cutting-edge combination of machine learning and computer vision with LIDAR to deliver greater efficiency to mining operations. The upsides are clear: mining only the locations where the ore actually is, instead of digging until you find something. Plotlogic also had a complicated suite of product sub-brands which we rationalised into 3 key product areas to simplify their high-tech offering. As part of this, we developed the brand platform, Mine What Matters, to instantly communicate the efficiency gains.

Role: Verbal identity designer
Agency: Paper Moose
Design Director: Georgia Shillington