Trovio
Rename + rebrand

Moving on from merely gold and precious metals, Infinigold needed a new name to showcase their expanded digital and crypto offerings. A portmanteaux of “trove” (a store or collection of valuable items) and IO, (input/output, synonymous with tech), Trovio was chosen as the new name to take the brand forward. A fresh brand identity and website accompanied the change.

Role: Verbal identity designer & content writer
Agency: Paper Moose
Design Director: Georgia Shillington
Website developer: Greg Poole