Corteva — Stinger Herbicide print ad/retail poster/banner

Watch out weeds! This ad was a turning point in my career. On the one hand, it was nice to do a little print ad (also posters in regional supply stores, and web banners). On the other, I learnt a lot about the damage herbicides and pesticides can do to the land. Farmers spend a lot of time and money killing weeds, pumping chemicals into the land that produces the food and feed we eat. No one seems to be winning. The weeds develop a tolerance. More chemicals are needed. Things are changing for the better but this feels about as close to a smoking ad as you can get.

Role: Copywriter
Agency: Apparent
Art Director: Grace Hamilton
Creative Director: Simon Bloomfield