Felix Mobile
'This Is Green’ integrated campaign
After helping launch the brand in 2020, a new campaign was needed to confirm that mobile plans could, in fact, be good for the environment. Because people doubted what could and couldn’t be green, we created a prediction error to make people think twice about what a mobile plan could do for the environment… and their wallet.
160,000 trees planted in the first year
2021 AGDA ‘Design for Good’ Merit award
2021 Best Ads on TV — Top 6: 16/06/21
2021 Communications Alliance Sustainability Award
2021 Product Review — Mobile phone provider of the year
Role: Creative
Agency: Paper Moose
Creative Director: Jeremy Willmott
Executive Creative Director: Nick Hunter
Painted with CO2-absorbing paint. Finalist in AGDA Awards 2021 ‘Design for Good’ category.
Paste-ups targeting Greens voters in specific neighbourhoods.
