Langtons
Rebrand
Langtons is one of the most important names in Australian wine. Along with Penfolds, Langtons put Aussie wines on the map. And their wine guides have been THE go-to guide for wine for decades. They needed a new brand and positioning to remind everyone that they were still top-shelf. I won’t lie: Georgia did a lot of the heavy lifting here, but my touches in the backend helped the brand remember who they were. The proudest moment is simplifying and modernising the brand by dropping the long-standing apostrophe, to which the client was surprisingly receptive.
Role: Brand writer
Agency: Paper Moose
Strategist: Gennie Siegal
Design Director: Georgia Shillington
Executive Creative Director: Nick Hunter
